Case studies

Three brand systems, written up in full.

Each one is a curated example kit: the brief, what the audit found, and the logos, type, palette, components, voice, and tokens that came out of it.

B2B AI product design

Northforge Studio

An editorial, ember-accented identity for a design partner to technical founders.

Fractional CFO and finance operations

A calm ledger-style identity for fractional CFO work, in harbor navy and brass.

Field service automation software

A kinetic, dark-first identity for field service software, with lime used only as signal.